Course curriculum

  • 1

    Getting Started: Plan to plan the journey

  • 2

    Innovation Mindsets: Start here

    • Ideas to validate, not decisions
  • 3

    Personas: Know your customers & their needs

    • Stakeholder & partner mapping

    • What is a persona?

    • Prepare to capture your actions: User stories & Jobs-to-be-done

    • Empathy Mapping

    • Breaking out your different personas

    • Value proposition
  • 4

    Mapping user journeys

    • What is a user journey?
  • 5

    Ideation: Diverge then converge

    • Diverge then converge: Why we need collaboration

    • Mindmapping
  • 6

    Prototyping and simulating big ideas

    • What is prototyping and simulating?
  • 7

    Testing Assumptions & Iterating

    • What is testing and why do it?

  • 8

    Go-To-Market

    • Keyword search and how to find your key competitors to track based on Google SEO (need to re-record later)
  • 9

    Landing Pages and Digital Marketing tools

    • Introduction To Wix (unedited)